Hervé Poulain, a French auctioneer and hobby race car driver, was the inventor of BMW art cars. In 1975 he came up with the idea of having a race car designed by an artist when he dreamed of competing in the 24-hour race at Le Mans, because he wanted to do so in an artist-designed racing car that was a super sports car - the BMW Motorsport GmbH which was created three years earlier.
When BMW recognised the potential of what they thought was Poulain’s crazy idea, they had a BMW 3.0 CSL painted by the American sculptor Alexander Calder. Nobody could have foreseen what would emerge from this: the world’s most consistent combination of automobiles and art designed by well-known artists using their own ideas.
A number of different artists transformed the BMWs into works of art using a wide range of graphic and artistic techniques on production vehicles: from pure racers to rare sports cars. The results were amazing: no two vehicles are alike and it was left to each artist to choose the technology and design which suited them – no restrictions or specifications.
Click here to watch it in action.